The guru gets the platform deal. The app trains its model on your players' videos — and gives you nothing. The marketplace turns your 20 years of expertise into a $20 swing review competing against 500 other coaches. Here's exactly who's doing it and how.
Building a system like this yourself — custom app, video analysis pipeline, sensor integration, athlete dashboard — would take over a year of development, lots and lots of money, and even more headaches. For qualified coaches, the full platform is yours. Set it up in under an hour. Start delivering to your athletes today.
Archetype captures the way you coach technique — your positions, your angles, your assessments, exactly as you'd apply them in person. Your athletes get precise feedback on their exact weakness, anywhere, without you being in the room.
Your Archetype Becomes a Revenue Stream
"Remote coaching has a quality problem. Unless you're live on a video call, you can't see what the athlete is actually doing — so you're guessing, they're guessing, and the feedback that would actually move them never lands."
The Remote Coach Reality
You built a reputation on quality. You know what elite movement looks like — the exact corrections that separate good from great.
Delivering that remotely means hours manually scrubbing through video, marking frames, writing notes — and still hoping the athlete can make the change from your description.
Archetype replaces that entire process. The system finds the deviation, ranks it, and delivers your feedback automatically — based on how you coach, to every athlete, without you touching a timeline.
What Changes Everything
Not averaged-out AI. Not a generic movement library. Not the guru who thinks they know better than the coach who's actually in the trenches. Your specific expertise — the corrections you've spent years developing — captured once and deployed to every athlete in your network.
The System at a Glance
The Three-Part System
One Archetype setup unlocks a complete diagnostic and real-world coaching system — no ongoing work required from you.
Upload a video of correct mechanics that's yours — an elite athlete, yourself, your best student. The system automatically identifies the critical positions in the movement. You review, confirm which frame represents each position, select which joint angles matter, and weight their importance.
Same judgment you make in person — now formalized, repeatable, and scalable. Then record your verbal cues for each position in your own voice.
No coding. No technical knowledge required.
Most coaches complete their Archetype in under an hour.
Patent-pending angle-weighting system. Your way of coaching. Not a generic benchmark.
Athletes access via smartphone browser — no app to download. They record their movement. The system evaluates every phase against your Archetype and identifies their primary and secondary weakness — with a rating.
Give it to your leads so every conversation starts with data, not guesswork. Or charge for it as a standalone diagnostic offer. Either way, the system does the assessment. You get the time back.
Watch the diagnostic in action98.3/100 intra-reliability score. Physical therapists using clinical goniometers — the gold standard for joint measurement — typically achieve 95% reliability. This runs hotter. You can have this running for your athletes in under an hour. Send a link in an email or post it to your audience. Or embed it directly into your website — no app, no setup friction for them.
Full-body assessment. Compared to your benchmark, not a generic model.
Feedback delivered in your words, the way you'd say it in person.
Share via email, DM, or post a link to your audience. Embed it in your site like YouTube — athletes click, record, and get results without leaving your brand.
You can access your athletes' full diagnostic data — charge for review sessions as an additional revenue layer.
Once the diagnostic identifies the primary flaw, the athlete puts on sensors — smartwatch-sized, worn on the wrist, elbow, torso, belt, ankle, or arms. Pairs to their phone in under a second. Then they practice in the real world.
After every rep, they hear immediate feedback in your recorded voice on the exact position that matters. No camera. No filming themselves.
The camera found the problem. The sensor reinforces it — exactly the feedback you want given to each athlete — until it's fixed.
Your athletes practice on their own and still get your coaching in real time — the part of remote coaching that's been missing.
$400 retail per set (2 sensors + attachments). You earn an industry-leading commission per set — launch partner rate, not permanent.
Motion Sensor System
Once the diagnostic identifies the primary mechanical flaw, the athlete puts on sensors at the specific body location identified. Then they practice — driving range, tennis court, basketball gym, batting cage.
GoPro-style attachments. Wrist, elbow, torso, belt, arms, legs, ankle.
No setup friction. Works on any smartphone.
The cues you recorded in your Archetype — delivered automatically, targeted to the exact position that matters.
Every athlete gets personalized real-time feedback. 1-on-1 quality at group scale.
Your Expertise. Your Revenue.
You build the Archetype once. Every diagnostic your athletes complete, every sensor set they buy — you earn. Passively. While you're coaching in person, traveling, or sleeping.
The Science Behind GOAT
"Simple and effective… Remarkable how quickly movements can be learned and how long those lessons are retained."
Built For Coaches Who Teach
Golf, tennis, baseball — your Archetype captures your coaching for every critical position in the swing, serve, or swing path.
Athlete goes to the driving range with the sensor. After every shot — immediate audio feedback in your voice on the exact position that needs correction.
No camera during practice. No recording themselves in public. No awkwardness — just feedback.
Group lessons: every student simultaneously gets personalized sensor feedback. You coach the room rather than standing behind one student.
"12 students, one lesson. Each wearing a sensor calibrated to their specific diagnostic flaw. I move around the range giving high-level instruction — and each student hears my targeted cue after every shot. That's a different business."
Capture correct movement patterns for post-surgical rehab protocols — your clinical expertise, not averaged population data.
Remote diagnostic flags compensatory patterns between in-clinic visits — catch problems before they become setbacks.
Sensor-guided home exercise program: patient hears your corrective cues after every rep, at home, without a camera.
Objective deviation data — billable telehealth review sessions with documented progress.
"Post-ACL patients always revert between sessions. Now the sensor catches the valgus collapse the moment it happens and cues the correction — in my voice — every single rep at home. Compliance went up. Setbacks went down."
Capture your exact coaching for every lift, sprint pattern, or skill position — not a generic framework.
Athlete diagnostics between sessions flag compensatory patterns before they become injury risk.
Sensor-based real-world feedback in training sessions — reinforces the exact weakness without you being on the floor.
Objective data across your entire roster. No more relying on athlete self-reporting.
"I have 40 athletes spread across three facilities. Before Archetype, my coaching degraded the moment I left the room. Now every athlete gets evaluated against my exact corrections — and hears my voice when they deviate."
Why Archetype
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Frequently Asked
No coding, no technical knowledge required. You upload a video, review the positions the AI identifies, confirm the joint angles that matter for each position, weight their importance, and record your cues. Most coaches complete the full Archetype in under an hour. The technical complexity lives on our end — what you see is your expertise captured, not a software interface.
No. The diagnostic runs entirely in the smartphone browser. Athletes access it via a shareable link you send them, through an embed on your own website, or through goatloop.com. Zero friction on their end — no app store, no account required to run the assessment.
The sensors are IMU (Inertial Measurement Unit) — the same type of motion-tracking technology used in aerospace and clinical biomechanics, miniaturized to smartwatch size. They measure joint angles, movement speed, and acceleration at the specific body location your diagnostic identified. The sensor is intentionally targeted — not a full 3D motion capture system. The camera does the full-body assessment; the sensor delivers real-world correction where it matters most. This keeps cost accessible ($400 per set vs. $50,000+ for full mocap systems) while delivering the feedback that actually changes movement.
you build your Archetype, then promote your free diagnostic link to your athletes and audience. Athletes who want to go deeper pay $20–$40/month for ongoing coaching feedback — you earn 30% of every payment. Additionally, when athletes purchase a sensor set through your affiliate link, you earn an industry-leading commission per set. Both streams are passive — the system runs without you actively coaching or being present.
No. The current sensor commission is a founding partner rate. Early partners who get started now lock in this rate. It will not remain available indefinitely as production scales and the affiliate structure normalizes. If you're evaluating Archetype, this is the relevant variable to weigh.
Yes. Via the API embed option, you can place the diagnostic directly on your own website, under your brand. Athletes experience it as part of your platform. The Archetype infrastructure runs behind it — invisible to your athletes.
The 98.3/100 intra-reliability score was achieved over 5 consecutive tests — same video analyzed repeatedly, same result each time. Across different angles and sports, the system ranges from 95.0 to 98.3 depending on the joint and movement type. That full range exceeds the published reliability benchmarks for comparable video-based motion analysis systems. For reference, physical therapists using clinical goniometers — the standard tool for measuring joint angles by hand — typically achieve 85%–97% intra-rater reliability under controlled conditions. Best results come from quality face-on video in good lighting. The system guides athletes through proper recording setup.